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A web site will require ongoing maintenance...
Continuously updating pages is essential
If your pages remain unchanged for too long, many search engines will reduce the ranking of them. This means less visitors, which in turn means less business for you, and more for your competitors (as their rankings move up).
A slow site is no good to anyone
Any site designer knows that your site should load quickly, so why do a large number continue to put HUGE graphics on almost every page? Well ... the attitude that they look nice, works fine if your site has a completely American audience, where users are more likely to walk away and do something else while your page loads, or have a cable modem/DSL connection. Most other countries pay for each minute they surf the Internet. Can you afford to neglect the whole of Europe for instances? Most of these users will most likely just go back to the Search Engine, and click on another site (a competitor perhaps?).
Let's get real! The world wide web is changing faster than most people realize. The web has continued to feed our constant desire to get fast up to the minute information. So why would having a slow loading site fit this need? Your client base will be enhanced by having your site be fast loading, provide the latest information and using the latest tools available to not only achieve return hits but new client hits as well. It is essential for success on the web to have this stickiness!
We have optimized a number of sites produced by 'designers', as well as a few 'homegrown' examples. Did you know that the web is changing so fast that they say, that 3 months is an Internet year? Is your site starting to look and feel a little old? Has it been more than 6 months since you made any changes to your site? Why not ask us for a free estimate to enhance your stickiness?
Reporting
We will provide you with regular reports detailing the success of your Web site. We can break down this information into geographic location, frequency of visit, repeat visitor loyalty, length of average visit, type of organization, computer type used, search engine scans, to name but a few. We will be able to see which parts of the Web site are most frequently visited and returned to.
Details that can be gathered are : Visitor Numbers, Operating System, Browser type and Version, Revisit information, Path through site, download information, visitor loyalty indexes, Referring site, plus much, much more; all with historical data!
From this wealth of information we can identify any weak spots which may need development, as well as your strong points from which we can engineer the success of the whole site. This can also feed any Web Marketing program.
As your business grows, so should your web site. You have the option of starting with a straight forward Internet presence and adding ecommerce options later.
Do your own reporting, analysis and maintenance
You may want to perform all your analysis yourself. If so, you will want the best tools available. We can provide these tools to you. One of the best tools available at ANY PRICE is FunnelWeb.
For more information on the FunnelWeb range of products, click HERE.
To buy FunnelWeb now, click HERE.
Hand in hand with Marketing
Whenever you update your pages, the major search engines need to be told. It's no use being indexed on out of date material. We can carry out these ongoing submissions for you! Click here, for details.
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