Wednesday, January 13. 2010
Building a website is no "field of dreams" - build it and they automatically going to come!
Marketing a website is so much easier if you build the site from the ground up with keywords and search phrases in mind - but we realize that is not always possible - if you used a content management system (CMS), or blog style engine to base your site on, then you have your page titles, descriptions and the page content itself to work with... sometimes you can name your images something search engine friendly, and other times the CMS picks a strange and wonderful name for you... but you always have control over the page CONTENT - and you need to consider your OPTIMUM keywords and phrases when writing that content.
However, using the correct keyword phrases that your customers use to find your products and services is not always as easy as you think. If your business sells a specific product such as a toilet plunger, we're sure that you are using keyword phrases that include 'toilet plunger' - but you need to consider many more related searches....
Continue reading "Are you using the correct search phrases on your website to be "found"?"
Posted by Greg Hewitt-Long
at
15:58
Thursday, December 31. 2009
Ok here we go! A new year – a new beginning.
Congratulations to all of you that have survived what some are saying was one of the hardest years to be in business. The team of WYB want to thank you for your business in 2009. We know you have a choice when it comes to web development companies and we thank you for choosing us!
So what is your business plans for 2010?
Continue reading "Direct your heading in 2010"
Posted by Dianne Stayton
at
06:47
I just want to take the time to remind any of you who are using Google Adwords, about one of the most useful features in Google Adwords - if you are using adwords to drive business to your site, you need to stay on top of your NEGATIVE KEYWORDS - these the are the words that Google uses to determine if a search is to be excluded for your ad - and even if you setup your ad campaigns and used negative keywords, reviewing them on a regular basis can save you a lot of money!
A good example would be - lets say you're selling software - that software has a trial available, which you provide, but only 1% of people who trial the software buy from you - I would recommend excluding 'trial' from your keywords. I would also exclude, 'free', 'crack', 'full', 'warez', 'keygen', and a whole host of other words.
Continue reading "When less is definitely more!"
Posted by Greg Hewitt-Long
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11:13
