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Once your Site is up, let's tell the World about it...
When your site is ready, you need to start directing the traffic your way. This is not as easy as it used to be. With hundreds of new sites being placed on the web each day, getting your site ranked highly in the major search engine is not easy. The most critical area of your success on the web is having your name seen in the right places and the right time. Search engines allow users to quickly locate information using the key phrases and directories. Research has shown that around 70% of prospective buyers enter product names or descriptions into the search engines. Having your site correctly registered with the major search engines helps ensure that potential customers are directed to your site. We focus our attention on these areas and submit your site according to your product and site content, choosing keywords that will be effective. Some search engines will continue to revisit your site at regular intervals, these engines will keep themselves abreast of your site development. Others do not! The latter kind of search engine needs to be told each time there is a change of site content, and it doesn't hurt to update your pages (however small the update), and resubmit your pages anyway. The key to being found is to have your site full of current information. Pages which aren't updated, will rapidly lose rankings in the search engines. If you use our e-commerce software (Actinic Catalog), the actual products and their descriptions on your site will be indexed by search engines. Other solutions (we evaluated a large number), which generate web pages dynamically from databses, aren't searchable by search engines, will substantially reduce the number of buyers coming to the site - if they can't find you - they can't buy!. Make it easy for customers to contact you! All to easily forgotten, is how easily customers can get their questioned answered! An online FAQ (list of frequently asked questions) can only go so far... there will ALWAYS be questions that people want to ask of you. Make it easy! Include a FREEPHONE phone number, or include a RealCall button! RealCall is, in our opinion, the best value internet to phone solution for the Internet. It's FREE to setup, and you only pay when users click on the button. There are no monthly fees, and nothing else to pay apart from your leads! Want more details on RealCall? Click HERE!! Worried about future changes? We have 'a la carte' pricing for support. Some of our packages include support hours which you can use to have us make changes to your site. More information can be found on our Web Maintenance pages.
PROMOTION - THE KEY TO SUCCESS
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