From the Facebook Newsroom:

**IMPORTANT FACEBOOK NEWS** Facebook has just announced two important news feed updates which may affect the way you post your news and articles:
1) A reduction in click-baiting headlines
2) LINK posts (with the preview intact like this post) will get MORE priority over status updates or photo posts that contain links!

Changes to Facebook aim to reduce click-bait articles

Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.

and

We’ve found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen.

You need to read this article – share with your friend – if you continue to do things the old way, then your marketing efforts might be wasted!

Read the full Facebook Newsroom article here:
http://bit.ly/FBClickBaitChanges